Marketing Your Home

   Marketing Your Home

   As mentioned in another article, selling your a home is not just about putting up a sign; an ad in the paper and doing an open house. The actual marketing of the home often starts well in advance of signing a listing. We are often asked to advise owners months in advance to come by and tell them what they should do to prepare. If planning on renovating, some people like to ensure that they are doing the "right things" to ad value, should they decide to sell in the future.

   See our "Renovations That Add Value" article for tips in that regard, but as a general rule of them, a coat of bright paint and getting rid of clutter goes a long way in making general improvements.

   The longer we live in a home, the more we accumulate and get used to having around. When selling that home, you want to have few distractions to take away from the general flow and ambiance.

   We often take it a step further if necessary, or advisable; we will help you in getting your very best price. After the stage is set, pictures are taken with our digital camera for feature sheets, information New Listing cards and ads.

   Let's not keep it a secret from any potential purchasers. Often a buyer will come from the neighbourhood, which is why the New Listing cards are a good idea.

   Although some owners don't like the idea of public open houses, they are a popular way of giving that extra exposure and we have sold a number of homes as a result of an open house.

   Have you ever sold a home and been promised certain things that didn't happen?

   We have had several positive comments from our vendor's about "Their personalized marketing Calendar" which keeps them apprised and involved with the process (i.e. when are the open houses/ ads/ pictures take, floor plan, etc.). It keeps us all organized and provides a feedback schedule to you, keeping you involved and apprised about showings etc..

   Once all of this is done, another important part of the marketing is to follow up with agents after their showings and assist them with questions or concerns that could be overcome.

   Years of Sales and Management experience have enhanced our skills in marketing, negotiation, planning and technology, which sure comes in handy right through the complete process, including the offer and closing stage (and after).

   Please feel free to call for advice, or a consultation. In the meantime, following is a more itemized list as to "What we will do for you".

   "What Lakeview Realty Inc. will do for you, when selling your home"

1. Preview your home to establish the best marketing price for your home and work to be done to present it in the best possible light.
2. Provide you with a computerized market analysis showing comparable solds and active listings for discussion purposes in establishing that price.
3. Assist with the pre-sale preparation of your home and provide storage space and some boxes for some of those items that you might not be adding to the overall décor and presentation of your home.
4. Provide a directory of names we recommend through our Exclusive Concierge Services ( painters, contractors etc.) to assist with the preparation if necessary.
5. Deliver a Customized Calendar of Events, (along with a text list) outlining the procedure and marketing events that will occur from the time of our first meeting through the first few weeks of the listing process. This will be updated as necessary.
6. Provide you with tips on preparing your home for showing. This outlines suggestions for presenting your home to all potential buyers.
7. Review all title documents, survey, realty tax bill and other pertinent information to ensure accuracy of listing information.
8. Take pictures with our digital camera for feature sheets, neighbourhood advertising and classified advertising.
9. Arrange for floor plans and Virtual Tour which will be posted our site www.LakeviewRealty.Ca
10. Process the listing with the MLS Listing Service should you so desire it.
11. Place the sign on the property.
12. Relay key listing information immediately to all Lakeview Realty Inc. sales representatives through our Network System ("The Hot Line").
13. Prepare color feature sheets with photos and a description of the property, to be available for agents and potential buyers. Also e-mail or fax to potential clients in data base.
14. Promote the listing and invite the sales representatives to tour the home, as arranged.
15. Prepare and place classified advertising as indicated and agreed upon on the Customized Activity Calendar (i.e. Globe and Mail, Toronto Star, National Post etc.).
16. Do agent and public open houses as agreed upon on the Activity Calendar.
17. Provide constant feedback regarding showings, open houses, market activity etc.
18. Handle offer negotiations and follow up on your behalf.